Having your business listed in a local business listing website is a great idea as it gives you a chance to increase your online visibility, branding, and reputation. Local business listing enables your business to get more traffic from your target customers.
Once you are visible enough for people (existing and prospective customers), you will by no means get more leads and sales.
Adding your business to an online business listing directory is a good SEO strategy, especially for small businesses, as this will impact your business positively and give it a good ranking on search engines like Google, Bing, and Yahoo!
Another sure way to promote your goods and service online in Nigeria is by being social. Using social media is one sure way to get higher visibility. This way, you are presenting your brand to millions of social media users on the individual platforms available to you.
Never overlook the importance of having a website that features your products as this is a way to create a bond between your brand and your customers.
One other way that isn’t much talked about is writing reviews about your product on content-based websites. This helps people see your products, even when they’re seeking a different product from yours.
Having your business listed will help increase productivity and it drives sales and revenue, giving you a good ROI (Return on Investment).
In summary, listing your businesses on yellow pages gives your product or service more visibility, creates an awareness for your brand and it also increases your rankings on search engines (Bing, Google, etc.)
Take advantage of this channel to grow your business, and never regret the money invested.